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Thinking

Ideas, frameworks, and practical insights on causal inference, Bayesian modelling, and decision science.

Pricing 2026-02-03

Pricing decisions without A/B tests

A/B tests are slow, limited, and often impractical. Causal inference offers a more flexible path to defensible pricing decisions.

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Bayesian Modelling 2026-01-28

Bayesian thinking for business leaders

You don't need to understand the maths to benefit from Bayesian reasoning. Here's what it offers and why it matters for strategic decisions.

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Causal Inference 2026-01-15

Why correlation isn't causation (and what to do about it)

The phrase is a cliché, but the implications for business decisions are profound. Here's a practical framework for moving beyond correlation.

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